The following information is taken from the UK Paranormal Society https://ukparanormalsociety.org and relates to UK law regarding the non-televised advertisement of tarot reading services.

At Feather and Flame we take this guidance very seriously and do not claim to be able to tell the future, any indication within our readings of something that may occur in the future is given as information for entertainment purposes only.

ASA Guidance

ASA published online advice entitled ‘Psychics, spiritualists, fortune tellers, astrologers and clairvoyants.’ they state that anyone marketing tarot should not mislead the public with their advertising and not make promises that products can predict the future. 

Additional ASA advice ‘Guidance on making responsible ads for spiritual and psychic services, astrologers and lucky charms’. The webpage states that ‘This guidance explains how these marketers can promote their advice, services and products without being misleading or irresponsible and without exploiting consumers who may be especially vulnerable.’ The ASA also provided a document called Spiritual and Psychic Services: Advertising Guidance (non-broadcast). The document lays out clear key points that marketers must abide by and offers advice on wording aspects of psychic and spiritual services.

The key points are:

Any testimonials used should be genuine.

Marketers should hold documentary evidence to prove any claims that are capable of objective substantiation.

Marketers should not mislead or exploit vulnerable people.

Claims about successfully solving problems or improving health, etc. should be avoided because they are likely to be impossible to prove.

Claims of ‘help offered’ should be replaced with ‘advice’.

References to healing should refer to spiritual rather than physical healing.

Claims relating to the accuracy of readings or guaranteed results should not be made unless they are backed up by appropriate evidence.

Claims relating to the length of time that a marketer has been established should be backed up by evidence.

Money-back guarantees should be clear and genuine.